Luxury Car Dealers Deliver More Than Four On The Floor

July 2, 2010 by: Ron Black McCarthy

Today’s luxury car buyer wants to feel special. They may want to drive a specific car for the purpose of performance, but when shelling out six-figures for a high performance car, buyers want the entire experience to feel luxurious. Most luxury car dealers know this and work on developing experiences that their customers will never forget.

But the “WOW” factor doesn’t begin after the sale is made. When looking for a luxury car, shoppers can expect to find a wide array of ‘extras’ available from the moment they walk in the door of the most attentive luxury car dealers.

Manufacturers and dealers invest a great deal of time and money making sure that the luxury car customer feels special when they visit the showroom or service centers. As more luxury car buyers begin and end their shopping experience online, savvy dealers are making sure that even the busiest luxury car buyer obtain the highest standards of valet service. Among luxury brands, more dealers are making new car deliveries to customers that never stepped into their showroom. With the growth of online sales dealers cater to customers who may have no interest in even experiencing a test drive before they buy.

Luxury car dealers know that their customer expect more than just a piece of metal in return for their high-end investment. The buyer expects to belong to a special league of drivers. Dealers work hard to design online tools and forums to keep their customers engaged long after the sale.

Luxury car dealers now have highly sophisticated processes for servicing their clientele. Online sales and service departments cater to the remote customer. Today’s luxury car retailer is delivering more than merely ‘four on the floor’. Often they are working to build a relationship with their customers over the life of the vehicle. Tuning in to their customer’s need to save time, many dealerships provide Customer Concierge and Door-to-Door Valet pickup and delivery for routine service visits.

The luxury car customer need never step into a dealer’s showroom. Everything can be handled online, over the phone and via fax. On site delivery of new cars to the customer’s home or office is becoming more common.

Today’s luxury car dealer knows that customers expect nothing less than feeling as if they have a personal concierge working for them at the dealership. Even routine oil changes are often serviced by a valet service that provides luxury car owners with the highest level of service available. Luxury car dealers are tuned into the fact that many of their best customers would prefer to never step foot onto their lot, even if they are serving High Tea on Thursdays.

With specialist rental companies, driving expensive cars does not have to be a privilege reserved for a small percentage of the country’s richest. Luxury car dealers will usually have cars available for hire just for those special occasions like weddings and for those who just feel like showing off.

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